Kouroupi, N., & Metaxas, T. (2023). Can the Metaverse and Its Associated Digital Tools and Technologies Provide an Opportunity for Destinations to Address the Vulnerability of Overtourism? Tourism and Hospitality, 4(2), 355-373. https://doi.org/10.3390/tourhosp4020022

Explore the cutting-edge knowledge on the metaverse and marketing:

• Transforming Destination Management: A Dynamic Capabilities Approach to Addressing Overcrowding with Metaverse Technologies, In Advanced Technologies in Business, Palgrave Macmillan Ltd. (Expected April 2025).
• Parallel Universes: A Fresh Perspective in Tourism, In Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets, Springer Publications https://link.springer.com/book/9783031885815
• Economic Transformation in Traditional Tourism Destinations: The Role of Metaverse and Artificial Intelligence Technologies, In A Research Agenda for Tourism, Hospitality, and the Metaverse, Edward Elgar Publishing Ltd, November 2024. https://doi.org/10.4337/9781035328222.00009

• A Virtual Solution to a very real problem (October, 2024) In 360Info.org, Melbourne, Australia https://doi.org/10.54377/88ed-dddd
• Metarvese και Υπερτουρισμός: Μια οπτική για τη μείωση των προκλήσεων του τουρισμού (December, 2024) In Travel.gr https://www.travel.gr/experiences/travel/ti-einai-to-metaverse-kai-pos-mporei-na-voithise/
• Metaverse to Address the Vulnerability of Overtourism (June 2023) In Encyclopedia Scholarly Community https://encyclopedia.pub/entry/45512
• Πόσο σημαντικά είναι τελικά τα Social Media σε ένα σύγχρονο Μείγμα Μάρκετινγκ (September 2021) In ICBS Business College, Athens, Greece https://www.icbs.gr/digital-marketing-nancy-kouroupi-592