Academic researcher
Hospitality entrepreneur
Speaker & consultant
Smoothing peaks. Stretching moments.
I study how immersive technologies and smart service design reshape tourism economies — and I turn those insights into practical tools for destinations and hospitality firms.
News & highlights
- 2025: Chapter in The Impact of AI on Hospitality Education (IGI Global) — on integrating metaverse tools in classrooms.
- 2025: Conceptual paper pipeline on Temporal Elasticity and destination resilience.
- Ongoing: Founder, Salina Villas & Residences — “Calm by design, warmth by heart.”
Research
Metaverse & never‑ending tourism
Conceptual and applied work on XR-enabled destination strategies, wellbeing, and demand smoothing.
Teaching
Applied, student‑centred pedagogy
Courses in services marketing, digital transformation, media analytics, and destination competitiveness.
Consulting
From insight to implementation
Advisory for DMOs and hotels: product strategy, experience design, and digital service innovation.